3 minute read

True Coverage Joins Forces with Vibrant Performance

With over 900 insurance companies in the United States, separating the wheat from the chaff has become more overwhelming for consumers than ever. Which insurance carrier will satisfy your personal and/or commercial needs? How do insurance companies rank? And do they hold true to the promises they make?

True Coverage’s goal is to take the guessing game out of the equation. Created to help consumers discover and select the right insurance company and plan at the right price, True Coverage is fulfilling its mission to empower consumers with the assurance they need to make smart, positive healthcare decisions. 

And now, True Coverage is expanding its reach by partnering with Vibrant Performance, a growth engine committed to helping companies boost brand awareness, increase leads, and bolster profits. Vibrant Performance will be running True Performance’s media buying and managing spend on Facebook, TikTok, and Google in order to drive inbound leads and better connect with potential customers that want an affordable health insurance plan.

Together, True Coverage and Vibrant Performance will furnish consumers with unbiased counsel on health, dental, life, disability, vision, critical life, and other supplemental forms of insurance. Consumers can rest easy, knowing they’re well-equipped with the knowledge they need to spend their insurance dollars wisely.

True Coverage: The Basics You Need to Know

True Coverage is increasingly gaining recognition for pairing people with insurance products that align with their needs, wishes, and budget. They offer their customers a host of benefits, including: 

• 24/7 customer support
• Free quotes on healthcare plans — no sneaky “small print” involved
• Transparent and accessible information on the constantly-evolving landscape of U.S. healthcare
• Objective advice on the best healthcare plans for their primary purposes
• Access to plans from over 600 health insurance providers across the country
• Stable, protected transactions via their user portal

True Coverage dubs itself as the one-stop marketplace to fulfill all your insurance requirements. Not only can you receive complimentary counsel on top healthcare plans, but you’ll also have the ability to run comparisons and enroll in a plan — all at a competitive rate and from the comfort of your home.

About Vibrant Performance

Partnering with Vibrant Performance was a natural next step for True Coverage. As a leading affiliate partnership firm, Vibrant Performance goes to great lengths to help its partners leverage their marketing efforts and amplify conversions. 

Vibrant Performance accomplishes this in a variety of ways, including:

Management of Media Spend

Every day, it seems like there’s another new platform that your brand can advertise on in order to connect with potential clients. And within each one of these platforms, there are several methods you can use, including pay-per-click, SEO optimization, content marketing, and so on.

With the seemingly endless ways your brand can leverage these platforms and techniques, it can be difficult to determine which one is appropriate for your needs. You might spend significant resources before you find the magic formula that’s perfect for your brand.

That’s why Vibrant Performance offers premier media spend management, helping you maximize your ROI by spending your marketing dollars in powerful ways. Vibrant Performance’s team knows what it takes to create an advertising strategy that converts. They know what tactics are a good use of money and which ones are short-term fads that won’t bring lasting business.

To avoid the time-consuming and costly process of narrowing down the right media spend strategy for your brand, there’s no better partner than Vibrant Performance.

Development of a Sound and Effective Content Strategy

From social media to blogging platforms, there are seemingly endless ways that consumers searching for economic healthcare plans can find the information they need. 

Vibrant Performance doesn’t just recognize the enduring impact of smart content marketing; they capitalize on it to help their clients expand brand awareness. Modern consumers, after all, have become increasingly discerning, relying more on relatable and genuine sources. 

To this end, Vibrant Performance crafts content that ensures its client’s brand is represented in valuable, relevant, and timely ways.

Creation of Brand Content Guidelines

But content falls flat if it doesn’t stick to an established, consistent brand voice. The truth is that it takes a cohesive voice to resonate with your target audience. Without comprehensive brand guidelines that detail how you want your organization to look, feel and sound, you risk your brand and your affiliates missing the mark. 

That’s why a core component of Vibrant Performance’s strategy is creating brand content guidelines that help your affiliates honor your ethos and culture. Once these guidelines are created, Vibrant Performance can help ensure your affiliates stick to them and retain a genuine brand voice throughout all communication, imagery, and advertising.

Check out our current affiliate programs.