WiserAdvisor finds success with Affiliate Marketing Channel

Outsized Growth

CPA 30% below the target

Cost-efficiency

CPL 34% lower than target

Lead nurturing

44% conversion rate from lead to engaged lead

The Quick Story

Founded in 1998 and trusted by over 100,000+ consumers, WiserAdvisor.com is a referral generation site for financial advisors and advisory firms. Facing larger, high-profile brands in a highly competitive market, they turned to Vibrant Performance to launch a new affiliate lead generation program from scratch. We structured our approach around engaging creative, meticulous partner research, data-centric optimization, and innovative user-generated content. The results consistently outpace their capacity for additional leads.


How We Did It

  • A no-obligation matchmaking quiz that drives traffic to the website, tracking quiz completions
  • Content partners, influencer channels, and curated user-generated content
  • Comprehensive audience analytics and optimized lead funnels targeting prospects with over $100k to invest
  • Extensive research across a variety of platforms and services conducted daily to identify top prospective affiliates followed by proving out each channel at the lowest cost
  • Dynamic monthly budgets, caps, and flexible payout structures offered to maximize efficiency in a changing economic environment
  • Tiered affiliate payouts based on the lead’s portfolio size (information collected through the quiz designed to gather high-level insights into the users’ current financial assets and goals)
  • Engaging affiliate media buyers to drive traffic to user-generated content on TikTok Custom weekly reporting for affiliates with dedicated support to optimize campaigns to their maximum ability


Results

The client experienced a 30% lower CPA and 34% lower CPL. Also, our strategic lead nurturing led to a 44% conversion rate from lead to engaged lead, underscoring our success in driving cost-efficient results.

Learn More About How We Can Help Your Business Grow

Complimentary Affiliate Program Evaluation

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Contact

66 Mineola Avenue, #1355
Roslyn Heights, NY 11577