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Find the Best Fintech Marketing Agency: 2024 Best Agencies for Real Results

In the rapidly expanding world of fintech (financial technology), an industry that’s produced more unicorn valuations than any other sector, competition for consumer attention has reached a fever (quasi-Hunger Games) sort of pitch. Here, the right marketing strategy is everything. Digitally wooing your customer isn’t just advantageous; it’s absolutely vital when it comes to grabbing your customer’s notice and maintaining it for sustained engagement and growth. Amid this backdrop, it takes a distinct approach to succeed in digital marketing. A specialized fintech marketing agency can offer the expertise needed to build brand awareness, drive conversions, and cultivate loyalty. These agencies can craft compelling campaigns, educate consumers, engage influencers, and maintain government compliance in a highly regulated sector. Fintech companies must reshape the average consumer’s perception of investments and long-term financial growth, distinguish themselves from similar solutions, and cultivate high levels of trust and credibility.

Marketing in fintech sounds complex because it is, but the right strategic partner can pave the way for enduring success

What is Fintech Marketing?

Fintech marketing is a term that refers to the specific promotion of financial technology products and services. This area of marketing can include SEO, content marketing, affiliate marketing, influencers, social media marketing, podcasts, pay-per-click advertising, commercials, sponsorships, and beyond.

The goal is to understand, reach, and engage the fintech company’s target audience for brand awareness, lead generation, and conversions — all while staying up-to-date in the latest marketing and technology trends and compliant in an ever-changing regulatory landscape.

What is a Fintech Agency?

A fintech agency, also known as a fintech marketing agency or fintech advertising agency, is a specialized marketing firm that provides marketing and advertising services specific to the needs of fintech companies.

Compared to other traditional ad agencies and digital marketing outfits, fintech agencies can provide faster and more cost-effective services. They have direct experience and expertise in the fintech domain and deep industry connections and can help fintech companies effectively communicate their value proposition to the uninformed consumer.

What Services Do Fintech Marketing Agencies Provide?

Fintech marketing agencies provide the same services as any other digital marketing agency, however, with a specialization in fintech and financial services companies. These services include:

• Branding/brand awareness
• Influencer marketing
• Growth marketing
• Inbound marketing
• Content marketing (including landing pages, blogs, and podcasts)
• Email marketing
• SEO and organic marketing
• ASO (app store optimization)
• Full-funnel marketing and conversion rate optimization
• Digital PR
• Social media marketing
• Affiliate marketing
• Sponsorships and partnerships
• Paid media – PPC, CPM, CPL

Best Fintech Marketing Agencies of 2024

Here’s our list of the best fintech marketing agencies of 2024. These agencies can help your fintech business create and execute the optimal digital marketing strategy.

Our list includes a range of top fintech marketing agencies with experience helping different niches and all business sizes within the fintech industry, as well as a complementary range of other services.

1. Vibrant Performance

Vibrant Performance brings together a unique blend of experiences within the agency landscape including financial marketing, insurance marketing, paid media management, influencer marketing, lead generation (CPL campaigns), and pay-per-call. Part of The Aragon Company, Vibrant’s portfolio also includes its own finance publisher The Money Manual.

The agency excels at outcome-based marketing, cost-effectively driving leads, conversions, and sales. 

Partners also turn to Vibrant for specialized fintech marketing and its expertise in content ranking, SEO article creation, efficient paid traffic acquisition, branding, and continual optimization of KPIs.

• Founded: 2012
• Headquarters: Roslyn Heights, NY
• Key Services: Affiliate marketing, affiliate program management (AppsFlyer, Radius, Awin, Kochava, Partnerize, Rakuten Linkshare, Impact Radius, Tune, Everflow, CJ Affiliate) content strategy, targeted partnerships, relationship marketing, influencer marketing, lead generation, conversion rate optimization (CRO), search engine optimization (SEO), pay per click (PPC) services
• Industries: Fintech, finance, investment, data management, insurance
• Clients: Domain Money, HappyNest, Wiser Advisor, Debt Busters, MoneyLion, Prizeo, Truebill, LEX

2. Perform[cb] 

Perform[cb] is a performance marketing agency connecting brands to customers through a range of digital channels. Founded in 2002 as Clickbooth, Perform[cb] reflects the company’s growth and acquisitions of other ad platforms like Adperio, IgniteIOPM, and Digital Remedy’s Direct Business.  

• Founded: 2002 (as Clickbooth) 
• Headquarters: Sarasota, Florida  
• Key Services: Mobile marketing, omnichannel strategy, affiliate marketing, customer acquisition  
• Industries: Entertainment, lifestyle, health & beauty, financial, eCommerce, downloads & software 
• Clients: Adaptive Health, Ad.net, Drizly, McAfee  

3. Advertise Purple 

A California-based agency, Advertise Purple focuses on affiliate marketing and partnership technology, Purply. The agency helps clients manage affiliate marketing efforts across 23 different verticals to drive new client acquisition. 

Advertise Purple has a strong track record of improving affiliate revenue, however, their clients are primarily in the fashion, accessories, and lifestyle verticals.  

• Founded: 2009 
• Headquarters: Santa Monica, California  
• Key Services: Affiliate program management,   
• Industries: Fashion, lifestyle, mature, adult, beauty, automotive, gifts, children & baby, travel & hospitality  

4. Gen3 

Gen 3 is an affiliate marketing agency that works with clients in FinServ (Financial Services) and other niches. The agency offers a range of services, including premium content creation, influencer marketing, and performance PR. It also produces the Actionable Insights podcast, an industry blog, and many other educational resources. 

The agency is headquartered in Blue Bell, Pa. and has additional locations in Montreal, Canada and Plymouth, England.

• Founded: 2007
• Headquarters: Blue Bell, Pennsylvania  
• Key Services: Paid media, SEO, performance PR, content creation, affiliate marketing, influencer marketing, partnership marketing   
• Industries: FinServ, B2B, healthy & beauty, technology, travel & hospitality  
• Clients: Nutribullet, Lorex, FreshDirect, Chicco, World Wide Stereo  

5. LT Partners

LT Partners, part of New Engen Digital Marketing Agency, is a marketing consulting firm founded in 2018. It uses a consultative approach to help businesses scale their digital presence. The firm has worked with many notable clients such as 1800 Flowers and Universal Threads. It’s known for its ability to drive effective influencer engagement and meaningful partnerships and sponsorships, as well as outcome-based performance models for ad campaigns. 

• Founded: 2018  
• Headquarters: Mukilteo, Washington 
• Key Services: Public relations, digital marketing, partner marketing, affiliate marketing, social media, influencer marketing, 
• Industries: Fashion, consumer packaged goods, financial services, gifts, health & wellness 
• Clients: Soma, Remitly, Klover, Simplifi, 1800 Flowers, Universal Threads  

6. Ignite Digital

A boutique digital marketing agency, Ignite primarily supports medium to big brands. Ignite specializes in story-telling, coaching, and creating emotional connections with audiences. The agency also has expertise in videography, on-brand photography, reputation management and PR, and search engine optimization (SEO). Their marketing efforts may seem less aligned with the fintech vertical, however, they have a strong ability to humanize fintech brands.

• Founded: 2011
• Headquarters: Charleson, South Carolina 
• Key Services: Search engine optimization (SEO), pay-per-click (PPC) advertising content marketing, conversion rate optimization (CRO), social media marketing email marketing, process automation, data science
• Industries: Legal, interior design, construction, healthcare, fintech legal
• Clients: idMI, Red Dirt Legal, Wagner Design Co., Morse Construction

7. Growth Gorilla

A UK-based firm with locations in New York City, Growth Gorilla helps global finance and fintech companies master market entry, raise valuations, and in their words, “Stop worrying about what the hell to do next.” They promise “badass” marketing strategies for brand and business growth, with success building fintech companies on both sides of the pond.

• Founded: 2017
• Headquarters: Buckinghamshire, England
• Key Services: Influencer marketing, media and channel planning, go-to-market strategy, growth strategy, paid advertising (search engine, social) app store advertising, CRM management
• Industries: Fintech, banking 
• Clients: Claro, Leatherback, GoTrade, Brite, Wayhome, VitraCash, WhisperClaims

8. WebFX

Unlike Vibrant Marketing and Growth Gorilla which have a laser focus on finance and fintech businesses, WebFX is a full-service digital marketing agency with clients across a variety of industries. WebFX boasts direct access to hundreds of experts across a wide range of subject matters, and proprietary technology for ROI tracking and CRM retargeting. A large, jack-of-all-trades outfit, WebFx has 28 U.S. locations and international branches in South Africa and Guatemala.

• Founded: 1997
• Headquarters: Harrisburg, Pennsylvania 
• Key Services: Digital intelligence, marketing automation, SEO, lead generation, social media advertising, paid media advertising, commerce platform marketing (Amazon, Shopify, Walmart Marketplace)
• Industries: Automotive, education, industrial, finance, food & beverage, home repair, medical, nonprofits, legal, professional services, insurance, real estate, tourism
• Clients: CenTrak, Mikros Technologies, ExpressIt Delivery, Furbo, Reynolds Enterprises

9. Alloy

Best known as a tech PR firm for B2B financial brands, Alloy also has a good track record in digital marketing, social media, high-tech companies, and established fintech brands. Alloy has experience with regulatory technology (regtech), cryptocurrency, investment, and banking.

Alloy has headquarters in Atlanta and a second location in New Orleans. Since its founding in 2012, the agency has experienced solid growth and worked with many high-profile clients.

• Founded: 2012
• Headquarters: Atlanta, Georgia 
• Key Services: Paid advertising, brand strategy, email marketing, PR, content marketing, inbound marketing, social media marketing, lead generation, eCommerce, photography, videography, email marketing, app development, SEO, CRO
• Industries: B2B financial, B2C financial, cryptocurrency, fintech, banking, healthcare, hospitality
• Clients: RxBenefits, ParkMobile, Paysend, Children’s Healthcare of Atlanta, S&T Bank

10. Walker Sands

A large, Chicago-based outfit that calls itself “an integrated B2B marketing agency.” Walker Sands is one of the largest agencies in fintech marketing and provides a full range of PR and digital marketing services for fintech clients across many marketing channels. Walker Sands is particularly known for its work with high-profile fintech brand HyperWallet.

• Founded: 2001
• Headquarters: Chicago, Illinois 
• Key Services: Marketing strategy, branding, web design and creative services, demand generation, PR, web services
• Clients: Worldpay, Finicity, Tradeshift, Stax, HyperWallet, Bluefin, Sophos
• Industries: Cybersecurity, artificial intelligence (AI), martech, education technology (edtech), automotive technology, healthcare technology, fintech, electronics, retail technology, IT services, enterprise software

11. KlientBoost

This California-based fintech agency focuses on helping clients maximize their advertising budget across all channels to achieve rapid revenue growth. KlientBoost is known for helping companies raise their valuations and position themselves for acquisition by large technology brands like Zendesk or Twilio. KlientBoost offers full-service account management to achieve aggressive growth. 

• Founded: 2015
• Headquarters: Costa Mesa, California 
• Key Services: Paid advertising, SEO, link building, CRO, SEO, content marketing, email marketing, pay-per-click services
• Industries: SaaS (software as a service) B2B, banking, financial services, insurance, news, education, hospitality, retail
• Clients: Bento for Business, Fast Capital 360, Marble, UserIQ, Mathnasium, Arkansas Federal Credit Union

12. Amsive Digital

Formerly known as Path Interactive, Amsive Digital is a digital marketing firm that brings decades of traditional ad agency experience to the mix. Amsive helps clients across a range of verticals, including fintech, healthcare, consumer packaged goods (CPG), and banking.

• Founded: 1980
• Headquarters: New York City, New York 
• Key Services: Paid advertising, print media, direct mail, SEO, marketing strategy, branding, social marketing, design and creative solutions, eCommerce (including Amazon), influencer marketing, advanced data solutions
• Industries: Finance, fintech, healthcare, education, eCommerce, retail, senior living, food & beverage
• Clients: Voss Water, Roscato Wine, ZOA Energy, American Savings Bank

13. CSTMR

A marketer-founded agency, CSTMR was founded by industry veterans with experience working with the country’s largest fintech brands. The firm specializes in helping financial brands stand out and is known for its ability to distill a company’s value proposition and clearly communicate it to the public, and create consumer-friendly platforms and user flows.

• Founded: 2014
• Headquarters: Austin, Texas 
• Key Services: Marketing strategy, branding, go-to-market strategy, creative and design, content marketing, SEO, paid media advertising, CRM, social media marketing

• Industries: Fintech, finance, banking, insurance, cryptocurrency

• Clients: LendingTree, Credit Karma, Cardpool, FALDAX, Lendstream, PayFrame

14. NinjaPromo

NinjaPro is a goliath among fintech digital marketing agencies. The firm specializes in using paid media and PR to rapidly scale business and enhance company valuation. It works with well-funded, top players in finance and cryptocurrency, and has expertise in blockchain technology and alternative investments.

• Founded: 2017
• US Headquarters: New York City, New York 
• Key Services: PR, crisis management, investor relations, media relations, press release (production and distribution), content creation, SEO, blockchain development, social media management, paid advertising, branding, influencer marketing
• Industries: Fintech, finances cryptocurrency, P2P lending, software, SaaS, gaming, eSports, startup
• Clients: Paypolitan, Tozex, Bitcoin, Swinca, Polkadot, MicroBuddies, Iqoniq Bit5ive, Unibright

15. NoGood

NoGood is a large digital marketing firm known for its curious name and impressive portfolio of well-known brands like Nike and Amazon. NoGood is a reference to the agency upping your marketing game so you’re “no good” for your competitors. Beyond retail and eCommerce brands, NoGood also has solid experience working with banking and fintech companies, including managing the industry’s complex regulatory environment. 

• Founded: 2016
• Headquarters: New York City, New York 
• Key Services: SEO, pay-per-click, social media advertising, CRO, content marketing, branding, email marketing, video marketing, SMS marketing
• Industries: SaaS, software, healthcare, fintech, cryptocurrency, B2B, eCommerce, retail
• Clients: Citi, Intuit, TikTok Steer, ByteDance, Nike, Amazon, LarkSuite

16. Curious Cat Digital

Curious Cat Digital is a full-service marketing agency based out of the United Kingdom with physical offices in Marlborough, Wiltshire, and London. This small shop (9 employees) focuses on B2B fintech and financial services, offering a full suite of digital marketing services.

• Founded: 2012
• Headquarters: United Kingdom
• Key Services: Account-based marketing (ABM), demand generation, inbound marketing, paid social media, web analytics, SEO
• Industries: Financial services, fintech, wealth management
• Clients: Finastra, Lexis Nexis, Sopra Banking Software, Cambridge Global Payments, QV Systems

How Do I Choose a Fintech Marketing Agency?

Selecting the right fintech marketing agency is pivotal. The best option isn’t always the best bargain or the most prestigious firm. You need to compare how the agency’s experience and services align with your company’s needs, communication preferences, and budget.

Here are some guidelines to consider.

Customization

If the agency offers you a one-size-fits-all approach, that’s far from ideal. (Translation: run!) If it were that simple, you could copy the playbook and do it yourself. You want a curated solution that’s tailored to your brand and its unique needs. Select an agency that has taken the time to get to know your company and your audience.

Industry Expertise

Look for marketing agencies that have a deep understanding of fintech and experience working in that sector. Their industry-specific knowledge can drive more effective marketing strategies tailored to your needs.

Relevant Experience

Evaluate the agency’s portfolio and case studies to assess their past successes with fintech companies. An agency on Madison Ave that specializes in luxury and prestige brands has undeniable marketing chops but is likely the totally wrong fit for a fintech app.

Right Services

Many agencies have expertise in the fintech industry, but firms will specialize in different areas of service. Some fintech marketing agencies specialize in TikTok advertising or public relations. Others, like Vibrant Performance, specialize in lead generation, direct response marketing, affiliate marketing, and SEO.

Client References

Ask for references from previous or current clients to learn more about the agency. What is the working relationship life after onboarding, or when expectations are not aligned? What about day-to-day communications, reporting, and other facets of collaboration?

Expertise

The fintech industry is fast-paced and dynamic. Prioritize agencies that have up-to-the-minute experience. Do you want to work with a full-service marketing agency that has had a few fintech clients within the past decade, or do you want to work with an agency that specializes in your industry?

Also, look for how many areas of expertise the agency claims. Many agencies will have actual expertise in a handful of fields, but some agencies will claim expertise across dozens of industries. Look for an agency with focus.

Compliance

Financial technology is a highly regulated sector with complex rules and standards to be aware of. Specialized fintech marketing agencies can ensure that your company and consumer messaging remain compliant.

Transparency

Select a marketing agency with outstanding transparency in reporting and analytics. This includes regular campaign updates, a clear way to measure ROI, and easy-to-understand dashboards and reporting. They should offer real-time reporting insights.

For pay-per-lead (PPL) marketing, this is especially important as often a client will pay based on the agency’s reported leads and other metrics.

Bottom Line

In a fiercely competitive fintech industry, effective marketing is vital to reach, convert, and retain customers. The best fintech marketing agencies can provide the experience and expertise your company needs to successfully navigate a complex landscape.

Once a more rarefied niche, in 2024 there are dozens of agencies with outstanding experience in the fintech domain. These specialized marketing agencies offer a range of different services, including branding, crisis management, financial literacy, affiliate marketing, SEO, and influencer marketing.

While DIY campaigns can be a swift and cost-effective way to market your fintech brand, there are expert fintech agencies that can work with all different budgets to deliver solid ROI and keep your brand compliant in a highly regulated arena.

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